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Marvel’s Biggest Gamble
With GUARDIANS OF THE GALAXY becoming the first film of 2014 to cross the $300 million barrier and with it claiming the domestic box office champion ship from fellow Marvel alumni CAPTAIN AMERICA: THE WINTER SOLDIER the film business chorus has shifted from Marvel takes big risks to Marvel can do no wrong. Even SATURDAY NIGHT LIVE, not exactly a finger on the pulse of pop culture anymore, made note of the ubiquity of the company’s success. They took an expensive film featuring a talking raccoon and a tree with few recognizable stars and opened it in April, and it worked. Marvel can do anything.
Actually, Marvel’s biggest gamble is yet to come.
The accolade’s the company has received for its chance taking are both well-deserved and needing of careful parsing, beginning with figuring out exactly what sort of risk it has really been taking.…